Comments, What For? User Participation and Quality of the Debate in Four European Newspapers Political J-blogs

MediaWatchIn recent years, we have witnessed an increase in the spaces for content written by audiences in the news media and the growing integration of such material in areas that had been reserved for news professionals until now. And, without a doubt, political issues have been one of the ones that have generated the most debate on the networks. And, without a doubt, political issues have been one of the issues that have created the most citizen participation. To contribute to this debate, the article summarizes findings of a broader project on the activity of audiences employing qualitative research of the users’ comments collected from the political blogs of,,, and As results indicate, the patterns of the audience’s participation varied across countries. Still, it coincides in that there are lower levels of dialogue between participants as well as of involvement of the authors-bloggers than expected.

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Behind the Comments Section: The Ethics of Digital Native News Discussions

MaCHomepageInitially offered as a digital public sphere forum, comments sections became the preferred democratic arena for gatekeepers to encourage their readers to engage in constructive dialogue about relevant issues. However, news sites require commenters to remain civil in their interactions, which led users to seek alternative ways of commenting on the news. This article explores in-depth the contents of a sample of 98,426 user-comments collected between February–March 2019 from three major Spanish digital native newspapers:, ElEspañ, and The main goals were to analyze whether comments in news outlets are deliberative, to assess the quality of the debate that takes place in them, and to describe their specific features. Discourse ethics were explored to determine the discussions’ impact, the language used, the acceptance of arguments, and the recognition and civility of participants. Findings reveal that comments sections in news outlets do not have a dialogic nature and that the debates have a low-quality profile. Nonetheless, the degree of mutual respect in interaction is acceptable, with slightly observed levels of incivility. Finally, the data suggest that the focused comments are higher on social media and that memes and emojis represent a new form of digital discourse.

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Female Candidate Word: The Limited Gender Impact on the Electoral Discourse in Twitter

journalThumbnail_es_ESThis research develops a descriptive analysis of the topics promoted on Twitter by lehendakari candidates during the cybercampaign of the Basque Autonomous elections of September 2016. To this end, the study includes four categories of framing and three discursive strategies that have been analyzed in 411 messages from the front-runners of the five formations that obtained parliamentary
representation. The candidates have had an unequal activity on Twitter, although in all cases the policy issues have been the most common frame. It has not been possible to establish a relationship between the sex of the candidates and the issues addressed. Likewise, the presence of the gender perspective has been almost testimonial in its messages. For all these reasons, the study points out the contradiction between the institutionalized approach of the political parties and that of their candidates.

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Political Communication in times of a New Political Culture

cover_issue_48_es_ESThe process of globalisation and its clear communicative, cultural and political effects are greatly affecting two relatively new concepts in academic research, specifically Political Communication and Political Culture. The relationship between these concepts is increasingly interdependent as the tools and languages of Political Communication strongly influence the formation of the New Political Culture, and in turn, citizen activity through digital communication tools is conditioning the generation of content and the creation of discourse which take shape in the form of Political Communication.
We believe that to understand the reasons for this relationship it is necessary to establish, firstly, the characteristics of the New Political Culture, and secondly, the way in which the possibilities offered by technology transform the generation and transmission of Political Communication. Possibly the newest aspect of this relationship is that it has a two-way nature, altering the classical roles of the communication process that clearly distinguishes transmitters and receivers. This new aspect constitutes global evidence and is felt in a very similar way in all western representative democracies.
This work endeavours to describe and analyse this emerging scenario which has taken shape as another of the transformations which are occurring in advanced societies, and to identify some trends which, in all cases, are subject to the accelerated change of our time.

Airtime Takes the Street: Intersectionality and Space Making through Cross-Media and Cross-Cultural Initiatives

Future of Journalism 2019This paper examines the strategies used by the Bilbao-based radio station Radio Candela and how they have progressively created a space for intercultural exchange for the Basque–Latin American community within the public sphere of the greater Bilbao metropolitan area. The main objective of this study is to identify and evaluate the approaches the station has developed and employed for creating a medium of inclusion through cross-cultural programming and activities—residencies and workshops in public schools—in order to foster a multicultural dialogue and integration within the immigrant communities in Bilbao. The station’s major achievement is thoroughly studied which cons

ists of the creation of a multi-ethnic comparsa (festival group) into Bilbao’s Great Week Festival, a major eight-day city-wide festival celebrated at the end of every August. The Basque Country provides a fitting scenario for a study on immigrant-focused media due to its socio-cultural context within Europe and Spain and the marked differences between the cultural traits and traditions of the region, making it an exemplary place to analyze an ethnic radio station’s strategies thriving in a complex linguistic landscape. Qualitative analysis techniques have been applied to define what Radio Candela has done to build spaces of inclusion and to identify specific points of encounter and co

nfrontation between the Latin-American community and the local residents. Results demonstrate that although a dialogue between opposing communities promoted by a medium and that has reached the streets of the city has begun, there is still a lack of more systematic and less anecdotal strategies for a true intersectionality.

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Television and New Narratives: The use of Augmented Reality on Antena 3 News

caratula 2018-2Technological innovation engages with new journalism narratives in a context marked by a wide information offer, in which the media try to differentiate themselves and generate more interactivity towards their audiences. This investigation analyses the use of Augmented Reality (AR) as an informative tool on Antena 3 news, in the period between January and April 2019. This Spanish television channel is a pioneer in the implementation of this display technology that recreates immersive situations superimposing physical and virtual realities.

The main objective is identifying topics that use AR most, as well as determine their form, interactivity level and main functions. With a clear informative purpose, these resources are mainly associated with news of general interest, normally with a certain prevision or durability. Additionally, this study outlines main characteristics of a surrounding innovative scenography which promotes a closer approach among the anchorman and spectators, contributing to a better information comprehension and assimilation.

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Is Anyone Listening? Audience Engagement through Public Media Related to the Scottish Independence Referendum

socsci-logoThis text explores perspectives from which citizen participation in media debates on civic issues can be reconsidered by means of a review of the existing literature on this subject and a qualitative study of how one particular public service media programme facilitated audience engagement and involvement in public discussion leading up to a major political event. The first section provides a general discussion of what media organisations do to engage the public they serve on political and social issues, the challenge of stimulating audience involvement and the ways in which editors and producers attempt to give average citizens a voice on topics normally framed by elites. The second offers a case study based on semi-structured interviews and content analysis of public participation in Morning Call, a weekday British Broadcasting Corporation (BBC) Radio Scotland phone-in news and current affairs show (the only programme of its type broadcast in Scotland) during the run-up to the 2014 Scottish independence referendum. Focus has been placed on determining what programmes of this nature can and cannot achieve in terms of civic engagement and which practices implemented by public broadcasting networks best stimulate audience engagement.

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Conversation and Activity on Twitter about the Mistake of King Baltasar at the Cavalcade of Andoain

port mediatika MAESTRAThe Three Kings parade in Andoain in January 2019 became one of the most commented topics on social networks and in the media. This paper analyzes the treatment of King Baltasar’s lapse in his speech from the balcony of the town hall. The main patterns of meanings were studied and the actors that energized the conversation were identified.

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Teaching-learning Processes beyond the Classroom and the University in the Online Journalism Field: Experiences of International Virtual Cooperation for Multimedia Production

IAMCR2019.jpgThis communication presents the results of a project funded by the University of the Basque Country and developed by the group specialized in educational innovation (KZBerri), focused on the teaching-learning processes in subjects related to cyber journalism. This professional and knowledge field represents one of the main engines of the advancement and pedagogical renewal that the curricula in Communication have been experiencing in the last two decades, reform that in Europe was materialized in 2010 with the implementation of the European Space of Higher Education (EHEA). The University of the Basque Country (UPV / EHU) was a pioneer in this renovation by introducing the optional subject “Electronic Journalism” in 1996 and, later, in 2010, the subject “Cyber ​​Journalistic Writing”, common for its three grades in Social Communication (Journalism, Advertising and Audiovisual Communication). This course-subject has become a nursery of didactic innovation and since 2017 it has been subject to the application of various innovative teaching methodologies. The paper examines one of these methodologies, based on the virtual international collaboration between UPV / EHU students and students from leading Ibero-American universities in cyber journalism, specifically, the Brazilian Mato Grosso do Sul and Pirauí, and the Portuguese Beira Interior and Porto . During the first semester of the 2018/2019 academic year, these students were organized into five working groups, each consisting of two Brazilian students, two Portuguese and one Basque, who jointly and in depth developed information coverages for development. of multimedia web only stories. For the analysis of the experience, several qualitative methods have been applied (student and teacher surveys, discussion group and interaction analysis for virtual collaboration). The results offered by the paper shed light to understand the advantages and disadvantages derived from the introduction of factors such as virtual collaboration for internationalization at home (IaH) (Crowther et al., 2000; Harrison, 2005; Knight, 2007; Holmes & O’Neill, 2012) and the promotion of multilingualism (Ishikura, 2015) in an area such as cyber journalism. Fundamentally, they allow us to recognize whether, as in other areas, the teaching of cyber journalism can converge today at the international level (Latin America) and in what aspects.

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Applying an Integrated Approach to Social Media Communication Training: How Innovative Thinking is Changing the Way Universities Teach (Web) Journalism

Head19This paper focuses on the challenges of teaching Internet-based communications, an inherently difficult task given the rapid pace of technological innovation in the discipline. The analysis it offers has been based on the findings of empirical studies conducted over the past five years by KZBerri, a University of the Basque Country-based research group focused on teaching innovation in Web journalism courses that form part of the curricula of the school’s undergraduate journalism, audiovisual communication, and advertising and public relations degree programmes. The authors highlight two online journalism teaching innovation initiatives, one entailing a collaboration between students and media professionals, and the other entailing online collaboration between groups of students pursuing undergraduate communication degrees at universities located in Spain, Portugal and Brazil.

link Head’19 Valencia Conference