The world of communication is at a turning point, as technological advances and, more specifically, the digitization processes that began at the turn of the century brought many opportunities. At the beginning of the century, when the web was in the process of being established as the fourth largest media platform, processes related to the evolution of techniques and systems became prominent, and became a testament to the improvement and innovation of the media sector. Twenty years on from the beginning of the great innovation revolution brought by the web, we are still evolving today thanks to technological innovations that, in turn, pose new challenges or needs for change.