Is Anyone Listening? Audience Engagement through Public Media Related to the Scottish Independence Referendum

This text explores perspectives from which citizen participation in media debates on civic issues can be reconsidered by means of a review of the existing literature on this subject and a qualitative study of how one particular public service media programme facilitated audience engagement and involvement in public discussion leading up to a major politicalContinue reading “Is Anyone Listening? Audience Engagement through Public Media Related to the Scottish Independence Referendum”

Conversation and Activity on Twitter about the Mistake of King Baltasar at the Cavalcade of Andoain

The Three Kings parade in Andoain in January 2019 became one of the most commented topics on social networks and in the media. This paper analyzes the treatment of King Baltasar’s lapse in his speech from the balcony of the town hall. The main patterns of meanings were studied and the actors that energized theContinue reading “Conversation and Activity on Twitter about the Mistake of King Baltasar at the Cavalcade of Andoain”

Teaching-learning Processes beyond the Classroom and the University in the Online Journalism Field: Experiences of International Virtual Cooperation for Multimedia Production

This communication presents the results of a project funded by the University of the Basque Country and developed by the group specialized in educational innovation (KZBerri), focused on the teaching-learning processes in subjects related to cyber journalism. This professional and knowledge field represents one of the main engines of the advancement and pedagogical renewal thatContinue reading “Teaching-learning Processes beyond the Classroom and the University in the Online Journalism Field: Experiences of International Virtual Cooperation for Multimedia Production”

Applying an Integrated Approach to Social Media Communication Training: How Innovative Thinking is Changing the Way Universities Teach (Web) Journalism

This paper focuses on the challenges of teaching Internet-based communications, an inherently difficult task given the rapid pace of technological innovation in the discipline. The analysis it offers has been based on the findings of empirical studies conducted over the past five years by KZBerri, a University of the Basque Country-based research group focused onContinue reading “Applying an Integrated Approach to Social Media Communication Training: How Innovative Thinking is Changing the Way Universities Teach (Web) Journalism”

Writing Online Multimedia Reports in International Virtual Groups

This paper includes the results of two Teaching Innovation Projects in the field of Journalism, in which, in order to develop internationalization skills in the subject “On-line Journalistic Writing”, students from different universities have worked together to create multimedia reports. In the first edition, in the academic year 2017/2018, the Federal University of Mato GrossoContinue reading “Writing Online Multimedia Reports in International Virtual Groups”

Times of Change in the Training of Future Media Professionals: Project Based Learning at the University of the Basque Country

The changes that are taking place in society and higher education in recent years require innovative teaching methodologies, so that students go beyond memorizing concepts or ideas and can perform analysis in a critical or responsible way (Mujica, 2012). Moreover, when these changes occur equally in the development of the profession to which our studentsContinue reading “Times of Change in the Training of Future Media Professionals: Project Based Learning at the University of the Basque Country”

Digital News Start-ups in Spain: Symbolic and Social Capital as Drivers of Success

Ongoing downsizing in the media sector has sparked a new start-up culture in the field of journalism. Over the past few years an increasing number of news organizations seeking to leverage social and symbolic rather than financial capital and cultivate employee as well as audience loyalty have entered the market (Wagemans, Witschge and Deuze, 2016).Continue reading “Digital News Start-ups in Spain: Symbolic and Social Capital as Drivers of Success”

Media and Social Innovation: The Rise of Active Audiences in the Digital Environment

The widespread use of the Internet has generated profound changes in the media over the past two decades. The rise of new media, far from being limi ted to incorporate a new broadcast channel, has caused profound changes in the way audiences consume media and participate in its contents. Similarly, the term innovation has alsoContinue reading “Media and Social Innovation: The Rise of Active Audiences in the Digital Environment”

Innovation and Entrepreneurship in Journalism: Current Keys

The world of communication is at a turning point, as technological advances and, more specifically, the digitization processes that began at the turn of the century brought many opportunities. At the beginning of the century, when the web was in the process of being established as the fourth largest media platform, processes related to theContinue reading “Innovation and Entrepreneurship in Journalism: Current Keys”