Books

9788448620035_6Active Audiences. Empowering Citizens’ Discourse in the Hybrid Media System

  • Peña Fernández, Simón; Meso Ayerdi, Koldobika & Larrondo Ureta, Ainara (Eds.)
  • McGraw Hill
  • Madrid, 2020
  • ISBN: 978-84-4862-003-5

A media system based on a small number of sources, extremely hierarchical and mainly targeting a passive mass audience, has evolved towards a context where the number of media has exponentially multiplied, audiences are highly fragmented and increasingly active, with almost endless options for news consumption. This new scenario is described as a hybrid media system, where old and new media co-exist.

The first great transformation in the hybrid media system has been the confluence of a great number of actors able to generate information. The second great transformation in the hybrid media system is the empowerment of audiences. Citizens are now ready and able to generate content on an unpreceded scale, especially via social networks.

Nevertheless, the research carried out so far shows that the number of citizens who produce news or contents related to public affairs is reduced. Audiences continue to grant journalists and media the role of primary gatekeepers on the news agenda. However, they also demand to be involved and interact with the content produced by the media and journalists. The spaces for user participation created by online media and social networking platforms constitute public spaces in which citizens can share information, express their opinions and react to the opinions of others.

In a hybrid media system scenario, audiences have become active, and their voice is now more powerful. This book tries to analyze this phenomenon from multiple perspectives.

McGraw Hill

Perfiles digitales de los periodistas vascos y diálogo con las audiencias

  • Pérez Dasilva, J.Á; Mendiguren Galdospin,  T.; Meso Ayerdi, K.; Larrondo Ureta, A.; Peña Fernández, S.; Ganzabal Learreta, M. & Lazkano Arrillaga, I.
  • University of the Basque Country (UPV/EHU)
  • Bilbao, 2021
  • ISBN: 978-84-1319-341-0

Cada vez que se hace una encuesta esta sirve, entre otras cosas, fundamentalmente, para detectar los problemas que aquejan al sector sobre el que se pregunta. Y este trabajo de investigación y prospección que tenemos en nuestras manos es un ejemplo claro de actualización de todo cuanto «sufre» la profesión periodística en estos momentos.

Tanto la UPV/EHU como la Asociación y el Colegio Vasco de Periodistas hemos querido conocer qué se está viviendo en las redacciones, entre los periodistas, en un momento crítico no solo producido por la pandemia de la COVID-19, que, por otra parte, estuvo precedida por la crisis económica del 2008, sino, también, por el desarrollo tecnológico de lo digital y las redes sociales, instaurado en los medios de comunicación y entre los periodistas en los últimos 20 años.

Servicio Editorial UPV/EHU

Innovation in communication. Engaging citizens in media discourse

  • Peña Fernández, Simón; Lazkano Arrillaga, Iñaki; Larrondo Ureta, Ainara; Agirreazkuenaga Onaindia, Irati; Pérez Dasilva, Jesús A.; Meso Ayerdi, Koldobika; Mendiguren Galdospin, Terese; Rivero Santamarina, Diana
  • University of the Basque Country (UPV/EHU)
  • Bilbao, 2018
  • ISBN: 978-84-9082-823-6

This book explores the innovative ways in which the media are involving audiences in the creation and redistribution of content in general and news content in particular in the digital era. It examines journalistic innovation from four perspectives: how digital media outlets are engaging today’s active audiences in the processes of news production and dissemination, the ways in which Spanish-based digital publications are using social media to reach wider audiences, the extent to which voters rely on social media rather than traditional media for information, and the roles traditional media, digital media, and social media in the Basque Country play during election campaigns.

UPV/EHU Editorial Service