The transmedia initiatives of the Basque public broadcaster (EITB) to connect with young audiences

Transforming the Basque Public Radio and Television Broadcaster (EITB) into a transversal, digital and transmedia group has been a long process. This was initiated a decade ago with the Digibat Plan (2000-2007) and took shape as a result of grouping EITB’s radio, television and web newsrooms into a new digitalized headquarters, symbol of a newContinue reading “The transmedia initiatives of the Basque public broadcaster (EITB) to connect with young audiences”

Radio in the Basque Country: A tool for cross-cultural dialogue, multiculturalism and social integration

This paper examines the strategies used by the Bilbao-based radio station Radio Candela and how they have progressively created a space for intercultural exchange for the Basque–Latin American community within the public sphere of the greater Bilbao metropolitan area. The main objective of this study is to identify and evaluate the approaches the station hasContinue reading “Radio in the Basque Country: A tool for cross-cultural dialogue, multiculturalism and social integration”

Airtime Takes the Street: Intersectionality and Space Making through Cross-Media and Cross-Cultural Initiatives

This paper examines the strategies used by the Bilbao-based radio station Radio Candela and how they have progressively created a space for intercultural exchange for the Basque–Latin American community within the public sphere of the greater Bilbao metropolitan area. The main objective of this study is to identify and evaluate the approaches the station hasContinue reading “Airtime Takes the Street: Intersectionality and Space Making through Cross-Media and Cross-Cultural Initiatives”

Digital Conversation and Hierarchical Clusters around Brexit in Spain and the United Kingdom

The Brexit is an issue that is attracting the interest of the media for the historical consequences it may have for Europe. Every day there is news about the negotiations between London and Brussels to manage the exit of the United Kingdom from the European Union. According to a study carried out by the ReutersContinue reading “Digital Conversation and Hierarchical Clusters around Brexit in Spain and the United Kingdom”

Uncovering hidden patterns of meanings: the case of the most successful Spanish radio sports programs on Twitter

Nowadays, sports programs have become spaces of great influence due to the status acquired by sports and everything that surrounds it. These types of journalistic programmes use the microblogging network to get closer to their fans and increase their visibility. Spanish radio discovered social networks in the 2009-10 season (Peña and Pascual, 2013: 124) andContinue reading “Uncovering hidden patterns of meanings: the case of the most successful Spanish radio sports programs on Twitter”

Teaching-learning Processes beyond the Classroom and the University in the Online Journalism Field: Experiences of International Virtual Cooperation for Multimedia Production

This communication presents the results of a project funded by the University of the Basque Country and developed by the group specialized in educational innovation (KZBerri), focused on the teaching-learning processes in subjects related to cyber journalism. This professional and knowledge field represents one of the main engines of the advancement and pedagogical renewal thatContinue reading “Teaching-learning Processes beyond the Classroom and the University in the Online Journalism Field: Experiences of International Virtual Cooperation for Multimedia Production”

Conceptualizing Creativity in Research and Practice

In this presentation, we will argue that creativity is (or should be) a broadly conceived benchmark for scholarly practice, studies and education, with a triple implication: creativity is a concept that informs what we are looking for when educating or doing scholarly work, it is a guide for the range of pedagogical and research methodsContinue reading “Conceptualizing Creativity in Research and Practice”

Applying an Integrated Approach to Social Media Communication Training: How Innovative Thinking is Changing the Way Universities Teach (Web) Journalism

This paper focuses on the challenges of teaching Internet-based communications, an inherently difficult task given the rapid pace of technological innovation in the discipline. The analysis it offers has been based on the findings of empirical studies conducted over the past five years by KZBerri, a University of the Basque Country-based research group focused onContinue reading “Applying an Integrated Approach to Social Media Communication Training: How Innovative Thinking is Changing the Way Universities Teach (Web) Journalism”

Writing Online Multimedia Reports in International Virtual Groups

This paper includes the results of two Teaching Innovation Projects in the field of Journalism, in which, in order to develop internationalization skills in the subject “On-line Journalistic Writing”, students from different universities have worked together to create multimedia reports. In the first edition, in the academic year 2017/2018, the Federal University of Mato GrossoContinue reading “Writing Online Multimedia Reports in International Virtual Groups”

Times of Change in the Training of Future Media Professionals: Project Based Learning at the University of the Basque Country

The changes that are taking place in society and higher education in recent years require innovative teaching methodologies, so that students go beyond memorizing concepts or ideas and can perform analysis in a critical or responsible way (Mujica, 2012). Moreover, when these changes occur equally in the development of the profession to which our studentsContinue reading “Times of Change in the Training of Future Media Professionals: Project Based Learning at the University of the Basque Country”