Category Archives: Conference Paper

The transmedia initiatives of the Basque public broadcaster (EITB) to connect with young audiences

Transforming the Basque Public Radio and Television Broadcaster (EITB) into a transversal, digital and transmedia group has been a long process. This was initiated a decade ago with the Digibat Plan (2000-2007) and took shape as a result of grouping EITB’s radio, television and web newsrooms into a new digitalized headquarters, symbol of a new stage for this public broadcaster. At present, EITB is immersed in a context of changes in which European public radio and televisions are adapting to the multiplatform and transmedia ecosystem and exploring new trends to connect, primarily, with the young audiences. This paper thus focuses on the case of Euskal Irrati Telebista (EITB), a communication group that has been developing since the 2010 year innovative large scale productions useful for getting a better insight into the Basque language and culture through transmedia narratives. Based on a qualitative methodology of content analysis and in-depth interviews with media professionals, the study examines the most outstanding transmedia audiovisual productions of EITB in order to determine the characteristics and the main obstacles overtaken by the Basque public broadcaster in order to produce interactive journalistic proposals.

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Radio in the Basque Country: A tool for cross-cultural dialogue, multiculturalism and social integration

ECREA

This paper examines the strategies used by the Bilbao-based radio station Radio Candela and how they have progressively created a space for intercultural exchange for the Basque–Latin American community within the public sphere of the greater Bilbao metropolitan area. The main objective of this study is to identify and evaluate the approaches the station has developed and employed for creating a medium of inclusion through cross-cultural programming and activities—residencies and workshops in public schools—in order to foster a multicultural dialogue and integration within the immigrant communities in Bilbao. The station’s major achievement is thoroughly studied which consists of the creation of a multi- ethnic comparsa (festival group) into Bilbao’s Semana Grande, a major eight-day city-wide festival celebrated at the end of every August. The Basque Country provides a fitting scenario for a study on immigrant-focused media due to its socio-cultural context within Europe and Spain and the marked differences between the cultural traits and traditions of the region, making it an exemplary place to analyze an ethnic radio station’s strategies thriving in a complex linguistic landscape. Qualitative analysis techniques have been applied to define what Radio Candela has done to build spaces of inclusion and to identify specific points of encounter and confrontation between the Latin-American community and the local residents. However, further future examinations will need to be carried out to fully determine the station’s true intersectionality.

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Airtime Takes the Street: Intersectionality and Space Making through Cross-Media and Cross-Cultural Initiatives

Future of Journalism 2019 This paper examines the strategies used by the Bilbao-based radio station Radio Candela and how they have progressively created a space for intercultural exchange for the Basque–Latin American community within the public sphere of the greater Bilbao metropolitan area. The main objective of this study is to identify and evaluate the approaches the station has developed and employed for creating a medium of inclusion through cross-cultural programming and activities—residencies and workshops in public schools—in order to foster a multicultural dialogue and integration within the immigrant communities in Bilbao. The station’s major achievement is thoroughly studied which cons

ists of the creation of a multi-ethnic comparsa (festival group) into Bilbao’s Great Week Festival, a major eight-day city-wide festival celebrated at the end of every August. The Basque Country provides a fitting scenario for a study on immigrant-focused media due to its socio-cultural context within Europe and Spain and the marked differences between the cultural traits and traditions of the region, making it an exemplary place to analyze an ethnic radio station’s strategies thriving in a complex linguistic landscape. Qualitative analysis techniques have been applied to define what Radio Candela has done to build spaces of inclusion and to identify specific points of encounter and co

nfrontation between the Latin-American community and the local residents. Results demonstrate that although a dialogue between opposing communities promoted by a medium and that has reached the streets of the city has begun, there is still a lack of more systematic and less anecdotal strategies for a true intersectionality.

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Digital Conversation and Hierarchical Clusters around Brexit in Spain and the United Kingdom

Cardiff

The Brexit is an issue that is attracting the interest of the media for the historical consequences it may have for Europe. Every day there is news about the negotiations between London and Brussels to manage the exit of the United Kingdom from the European Union. According to a study carried out by the Reuters Institute for the Study of Journalism of the University of Oxford together with the consultancy PRIME Research, in many countries, the media have adopted a neutral position when reporting on the Brexit negotiations. However, the results of the study reflect that the Spanish media showed a position contrary to the separation, unlike the British press that played an important role in the triumph of Brexit (Gómez, 2017).

This research is based on an analysis of social networks around Brexit (Polonski, 2016). It focuses on the discourse analysis and studies the tweets and responses about the departure of the United Kingdom from the European Union published in that country respectively and in Spain in the last few months in which a large part of the speeches has been created on the Brexit. This work uses the DMI-TCAT software for the extraction of tweets (Borra and Raider, 2014), and leaves aside the structural analysis of networks and is oriented towards a hierarchical clusters research – method of analysis of specific groups- which seeks to build a hierarchy of groups and leaders to identify them.

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Uncovering hidden patterns of meanings: the case of the most successful Spanish radio sports programs on Twitter

IAMCR Madrid

Nowadays, sports programs have become spaces of great influence due to the status acquired by sports and everything that surrounds it. These types of journalistic programmes use the microblogging network to get closer to their fans and increase their visibility.
Spanish radio discovered social networks in the 2009-10 season (Peña and Pascual, 2013: 124) and soon became a new tool “to strengthen and build a renewed relationship with its audience providing it with a virtual meeting and socializing space” (Ramos del Cano, 2014: 1). Thus, “the community of a particular radio network is no longer only composed of its listeners, but this it is enriched with the addition of the ‘social audience’” (Videla and Piñeiro, 2013: 86).

In recent years, the microblogging network has become a tool that is generally used in sports journalism and affects the collection, publication and coverage of sports news (Butler et al., 2013; English, 2014). Twitter has grown into a meeting space where journalists can promote stories (Schultz and Sheffer, 2010), monitor news and discuss topics with the users interested in the latest sports news (Sherwood and Nicholson, 2013).

This paper analyses the profiles of the 5 most listened to radio sports programs on the Twitter platform. NodeXL software, one of the main open source analysis programs for networks (Hansen et al., 2010), is used to discover hidden patterns of meanings creating a semantic and a hashtag network. This software is also used to study the flow of information within the network and to identify which are the most important profiles. To do this, in this research we analyze the 3,200 most recent messages posted in the profiles of each of the most listened-to radio sports programmes (N=16.000).

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